FOUNDER + CREATIVE LEAD

KRYSTAL ROSADO

Welcome to 27th+13th!

I'm Krystal Rosado, founder and creative lead of 27th + 13th. I created this studio to give entrepreneurs and growing brands a thoughtful, elevated experience across creative strategy, digital presence and business support.

With more than 17 years of experience supporting organizations, boutique businesses and personal brands, I bring both creativity and operational strategy to the work I do. Whether we're building your digital presence, developing your content strategy or creating more structure behind the scenes, my goal is simple: thoughtful strategy, seamless execution and an experience that makes running your business a little easier.

A little more about me.

I'm based in Florida, which means iced coffee is my drink of choice year-round. I'm also a mom of two, and they're at the heart of everything I do—including the name 27th + 13th, inspired by their birthdays, which fall on the 27th and 13th of the same month.

I began my entrepreneurial journey more than seven years ago in pursuit of something I couldn't quite find in corporate life: the freedom to build meaningful work around my family instead of building my family life around work.

That decision has taken me through plenty of lessons, pivots, failures and some incredibly rewarding wins. Along the way, I've had opportunities to travel for client projects, collaborate with talented people and help businesses bring ideas to life that once existed only on paper.

Today, 27th + 13th is a reflection of everything I've learned along the way: creativity matters, strategy matters, and so does building a business—and a life—that works for you.

I'm so glad you're here, and I look forward to creating something great together.

xoxo,

Krystal

  • "You know those people that come into your life and it just feels right? The people whose presence just makes everything feel like things are going to be okay? Well that’s who Krystal has been for me personally and in business. Our relationship started off in business and has taken its course with her becoming one of the closest people that I trust with my brand, in my well-being. Working with Krystal you will get the entire experience. She will work with you as a whole person, not just your business but who you are as a person. She helped me to feel seen and heard during times in my business where I cannot see a way through. She’s always looking for ways to elevate my business growth, and she’s been there to cheer me on the whole way through. Krystal is your woman if you are looking for someone who is going to commit to your brand/business the whole way through while coaching you to be the best version of yourself."

    Jade H. / Strategy Client

  • "It has been an absolute pleasure working with Krystal. She helped us design and fully furnish 2 short term rentals in a matter of 4 weeks each! She not only stuck to our budget, but went above and beyond to add additional touches to our spaces which really tied everything together. We look forward to hiring her again.

    R. Bary / STR Design Client

  • "If you're looking for a professional creative, Krystal is your person. She kept us informed on the important things and made executive decisions when needed. It was nice to have someone work in our best interest. Highly recommend her for any of your creative needs."

    Angela G. / Creative Direction Client